編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-707-401 | Procter & Gamble: Organization 2005 (A) | Piskorski, Mikolaj Jan;Spadini, Alessandro L. | Competitive strategy | Corporate & Business Strategy( B6015 ) |
2 | 9-304-075 | Emerging Business Opportunities at IBM (A) | Garvin, David A.;Levesque, Lynne C. | General management | Corporate & Business Strategy( B6015 ) |
3 | 9-507-021 | ViaGen: Revolutionizing the Livestock Industry | Bell, David E.;Shelman, Mary;Martin, Roger | Marketing | Corporate & Business Strategy( B6015 ) |
4 | 9-306-087 | GE''s Growth Strategy: The Immelt Initiative | Bartlett, Christopher A. | Other | Corporate & Business Strategy( B6015 ) |
5 | 9-701-017 | Globalization of CEMEX | Ghemawat, Pankaj;Matthews, Jamie L. | Other | Corporate & Business Strategy( B6015 ) |
6 | 9-705-020 | Tata Consultancy Services Iberoamerica | Chu, Michael;Herrero, Gustavo A. | Other | Corporate & Business Strategy( B6015 ) |
7 | 9-705-508 | Samsung Electronics | Siegel, Jordan;Chang, James Jinho | Other | Corporate & Business Strategy( B6015 ) |
8 | 9-706-401 | Haier: Taking a Chinese Company Global | Khanna, Tarun;Vargas, Ingrid;Palepu, Krishna G. | Other | Corporate & Business Strategy( B6015 ) |
9 | 9-798-062 | Creating Competitive Advantage | Ghemawat, Pankaj;Rivkin, Jan W. | Other | Corporate & Business Strategy( B6015 ) |